The Impact of Brand Prominence on Consumer Attitude: The Moderating Roles of Brand Strength and Product Type
碩士 === 靜宜大學 === 企業管理學系 === 101 === Brand prominence is an important and basic symbol to affect consumers to identify products. Early research about brand prominence was mostly focused on brand logo identification (Arredondo et al, 2009). The layout of game brand (Jeong et al, 2011) and the design of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5p54ur |