The Attributes of Customer Loyalty in Taiwan’s International Airline Industry:From Commitment, Trust, and Satisfaction
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === This study aims to provide a picture of how relationship quality influences customer loyalty in Services industry. We propose rela-tionship quality as a higher construct comprising trust, commitment and satisfaction. In addition, this study provides mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88887945991629868797 |