The Study among Facebook fans page managers' continuous usage intention and purchase intention on advertise: The moderating effect of product Involvement
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === Facebook has many users in the world.It provides the new type of the marketing like fans page. In the past most studies explored using fans page to promote some-thing, and the relationshiop with consumer’s intention. As far as manager of fans page also...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01828373922502601710 |