The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory

The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory

碩士 === 中國文化大學 === 新聞學系 === 101

Bibliographic Details
Main Authors: Chiu, Che-Yin, 邱哲寅
Other Authors: Hsu, Chen-Hsing
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/6n8227

Similar Items

Similar Items