The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory

碩士 === 中國文化大學 === 新聞學系 === 101

Bibliographic Details
Main Authors:	Chiu, Che-Yin, 邱哲寅
Other Authors:	Hsu, Chen-Hsing
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/6n8227

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record_format	oai_dc
spelling	ndltd-TW-101PCCU03830382018-04-10T17:22:49Z http://ndltd.ncl.edu.tw/handle/6n8227 The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory 網路口碑對消費者下載行動應用程式意願之影響 – 從展望理論之角度探討 Chiu, Che-Yin 邱哲寅碩士中國文化大學新聞學系 101 Hsu, Chen-Hsing 徐振興 2013 學位論文 ; thesis 94 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中國文化大學 === 新聞學系 === 101
author2	Hsu, Chen-Hsing
author_facet	Hsu, Chen-Hsing Chiu, Che-Yin 邱哲寅
author	Chiu, Che-Yin 邱哲寅
spellingShingle	Chiu, Che-Yin 邱哲寅 The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
author_sort	Chiu, Che-Yin
title	The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
title_short	The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
title_full	The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
title_fullStr	The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
title_full_unstemmed	The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory
title_sort	influence of the ewom on the consumer’s intention to download of mobile application – a perspective of prospect theory
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/6n8227
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The Influence of the eWOM on the Consumer’s Intention to Download of Mobile Application – A Perspective of Prospect Theory

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