The effect of the visual presentation of room in hotel Website on attitude toward product and Website.

碩士 === 中國文化大學 === 國際貿易學系 === 101 === Using photos or image-based VR to present a product on web pages is popular in nowadays. The aim of this research is to exam the impact of product presentation types on consumers’ attitudes toward websites and product. This study built an on-line laboratory to im...

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Bibliographic Details
Main Authors: Chan, Ya-Hsuan, 詹亞璇
Other Authors: Lo, Shao-Kang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/32413245650218458572