The Study of Consumer’s Purchase Intention toward Celebrity Brand Goods
碩士 === 中國文化大學 === 國際貿易學系 === 101 === Recent years, many stars not only endorse but also build up their own celebrity brands and promote their products which become a trend. Therefore, this is about the study of consumer’s purchase intention toward celebrity brand goods.The research framework is base...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08276841548887580526 |