The Research of Brand Image and Word of Mouthon Purchase Intention
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === When there is a new smart phone release, It always allows consumers to buy it as soon as possible. To analyze the success factors. One is it's simple-design and a variety of App software selection, the product's brand image and reputation caused by th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03939348737425974463 |