The Effect of Experiential Marketing on Impulse Buying-The Moderating Effects of Locus Control
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === Increasingly tends to be a common Experiential Marketing ,consumer impulse buying is more significant, therefore, how to improve the consumer impulse buying For experiential marketing spindle of enterprise .The Moderating Effects of Locus control will affect ho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09462587248814536749 |