The Meditating Effect of Brand Familiarity on the Relationship between Celebrity Credibility and Brand Image
碩士 === 中國文化大學 === 國際企業管理學系 === 101 === In the competitive consumer market, buyers and sellers have the message and asymmetry, and in order to make consumers more in-depth understanding of their products and increase their deficiencies on the message of the product itself, the credibility effect thro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18828810927489767714 |