The Establishment and Analysis of Purchasing Index in Electronic Products - A Study of tablet PC

碩士 === 亞東技術學院 === 運籌管理研究所 === 101 === 3C electronic products means computer, communication, and consumer electronic. This purpose of this study is to investigate the relationships among product attribute, service marketing, perceived value, and product complexity. This study adopted semi-structured...

Full description

Bibliographic Details
Main Authors: Chih-Yao Huang, 黃志堯
Other Authors: Der-Song Lee
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/bcja9s