The Affects of Smart Phones’ Brand Images on Consumers’ Intention to Purchase, Considering the Level of Acceptance of Innovation as Moderating Factor
碩士 === 僑光科技大學 === 企業管理研究所 === 101 === Following the continuous development of technology, the functions of traditional cellular phone can no longer meet consumers’ demand. Cellular phone makers compete release the latest, even higher specification smart phone to meet consumers’ demand. It is suggest...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/952p47 |