The Impacts of Service Encounter, Experience Value, and Trust on Mainland Chinese Tourists’ Willingness to Conduct Word-of-mouth Marketing for Feng-Chia Tourism Night Market
碩士 === 僑光科技大學 === 企業管理研究所 === 101 === Night-market has become one of the most popular tourism attractions to tourists from Mainland China since the opening of cross-strait tourism between Mainland China and Taiwan. The Feng-Chia night-market located in central Taiwan reveals its unique atmosphere of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34006531753111196736 |