Constructing Customer Lifetime Value in Art Industry and Customer Equity Model and Calculating Marketing ROI
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === In recent years, the calculation of Customer Lifetime Value has been emphasized on several service industries, although researches on this topic just started since 1990s. However, lifetime customer value model has not been applied to the arts industry and that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t5cxf5 |