The Influence of Traditional Word-of-Mouth and Electronic Word-of-Mouth on Taiwanese Consumer Persuasive Effects and Purchase Intention：A Case Study on Chinese film
碩士 === 國立聯合大學 === 資訊與社會研究所 === 101 === Abstract The traditional word of mouth was one of the most important marketing communication modes, based on which the consumers made purchase decisions, when Internet was not yet prevalent. Now consumers can get lots of information about word of mouth from Int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09928356036709087308 |