The Influence of Perceived University Service Quality on Word-Of-Mouth Activities—Psychological Contract Cognition as the Meditaor

碩士 === 國立聯合大學 === 資訊管理學系碩士班 === 101 === In recent years, the university faced some problem and how to attract excellent student and sustainable development. It can help schools solve the problem by improving the University service quality. Therefore, university service quality is implicitly differen...

Full description

Bibliographic Details
Main Authors: Jyun-Ling Jian, 簡均玲
Other Authors: Shi-Jay Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/01491406198488697110