The Effect of Product Innovation and Perceived Price on Brand Equity and Purchase Intention: A Case of Mobile Phone Wireless Accessaries
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 101 === Taiwan's electronics industry has a large proportion of OEM-based, not only lack of key technical capabilities, but there are a large number of domestic competitors. They only can emphasize on production capacity and price competition. Since 2...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/km6cbk |