An Exploration on the Perceived Risk, Customer Satisfaction, the Word-of-Mouth Marketing of Time Framing and Repurchase Willingness via Online Shopping Platform
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 101 === With the raising of the group purchase behavior, the online shopping food is widely popular among the people in Taiwan. For example, the amount of money of group purchase in the major group purchase platform ihergo was about $50 million per month,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31686408411277526500 |