Developing a new premium building material brand in Vietnam - A consumer-based brand equity approach
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 101 === The great performance of Vietnam economic in this recent decade has bring better living quality to Vietnam people. In the difficult time, people used to buy products only consider prices, however now, despite prices of products there are more issue...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vnxfmz |