How the Frames of Time Temporal Influence the Purchase Intentions - Budget Framing, Perceived Overspending and Purchase Intentions
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 101 === Based on the past studies of mental budgeting and numerosity effects theory, this study proposes how the budget framing of different numerical value (framing of months vs. framing of years) influences the consumers’ perceived overspending and further affects...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bg6d8f |