Opportunities and Barriers for Implementing International Strategy in Indonesia: A Case Study of Unilever Indonesia
碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === The purpose of my thesis is to understand why Unilever Indonesia can successfully penetrate and survive in Indonesia market and capture the lessons in managing international strategy and upon understanding the key reasons, I explore possible improvement opport...
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| Format: | Others |
| Language: | en_US |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13953863746455189345 |