Using Brand-power to strengthen cohesiveness of franchisees as a strategy - A case study of 3A company

碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === Taiwanese entrepreneurs had once created an economic miracle through manufacturing industry, the transformation of thinking mode and the related adjustment on competition strategy will be the juncture of creating another economic miracle. The huge market of the...

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Bibliographic Details
Main Authors: Shih-Chi Lee, 李世琪
Other Authors: none
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/81671119930665595450