Using Brand-power to strengthen cohesiveness of franchisees as a strategy - A case study of 3A company
碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === Taiwanese entrepreneurs had once created an economic miracle through manufacturing industry, the transformation of thinking mode and the related adjustment on competition strategy will be the juncture of creating another economic miracle. The huge market of the...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/81671119930665595450 |