A Study of Blood donation on Altruistic and Egoistic appeal
碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === The purpose of this research is to analysis how the people with different self-presentation personality react their blood donate intention under different message control. To encourage people to donate blood, we focus on how to inspire people join this activity...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60271600684982515932 |