A Study of Corporate Social Responsibility’s Mediate Effects of Consumer Behavior on Publications - The Case of the Eslite Bookstore.

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 101 === With the change of the social environment and economic structural, the consumer awareness began to improve. The business model tends to Market-oriented. From green economic development, the consumer start to have green product purchase behavior, they buy g...

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Bibliographic Details
Main Authors: Chen, Pei-Chun, 陳姵君
Other Authors: Han, Feng-Nien
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/797prg