Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities

碩士 === 國立臺灣大學 === 商學研究所 === 101 ===

Bibliographic Details
Main Authors: Yu-Fen Li, 李郁芬
Other Authors: Hung-Gee Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/04717955869585744712