The Analysis of Strategies and Business Models for Taiwanese Physical Retailers Developing Online Distribution through Western Luxury Retailers’ Competitive Landscape
碩士 === 國立臺灣大學 === 商學研究所 === 101 === With the maturity of IT technology, recession and the change of customer behavior, many western luxury retailers have built their online distributions in different ways. Online retailers have attracted new consumers and changed competitive landscape of luxury i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48472908326462527717 |