The Marketing Strategies of Twilight
碩士 === 國立臺灣大學 === 商學研究所 === 101 === The Twilight series by Stephenie Meyer is arguably one of the biggest marketing successes in the publishing industry from the mid to late 2000s, growing from a single book to an entire franchise spanning multiple industries worldwide. There are numerous academic w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94137859050807283968 |