A Catering Service Purchase’s Behavior Research of Online to Offline
博士 === 國立臺灣大學 === 商學研究所 === 101 === Generally speaking, the transaction in traditional catering service is “receiving food service first and paying later”. Thus, the pricing and service are aimed at satisfying the demand of customers. O2O is different from the traditional catering service. In par...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59790398553409559077 |