The Effects of Product Trial, Endorser and Search/Experience Attribute on Product Judgment
碩士 === 國立臺灣大學 === 商學研究所 === 101 === As people''s living standards and consumption levels increase, consumer demand is also becoming more diverse than before. To satisfy varied consumers’ demands, manufactures provide a variety of new products on the market for consumers to choose...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05416410861504339124 |