New Product Preannouncement Strategy in Duopoly
碩士 === 國立臺灣大學 === 工業工程學研究所 === 101 === New product preannouncements are effective strategic signals that influence consumers’ purchase behavior. In high technology market, cutting edge performance is consumer’s main concern. Preannouncement is a powerful tool in this increasingly competitive market...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07934898298616771437 |