A Study on the Co-opetition and Business Models of the Advertising Agency Industry in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === Advertising agencies are the professional service providers to plan and to implement advertising campaigns. By fulfilling clients’ requirements, advertising has been an important driver to the business growth of product/service and therefore the development of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17408419853370289840 |