A Study on The Relationships between Customers' Perception of The B&B's Image, Lodging Motivation, Satisfaction, and Revisit Intention—In The Area of Taitung For Example.

碩士 === 國立臺東大學 === 健康促進與休閒管理碩士在職專班 === 101 === The Bed & Breakfast (B&B) market has rapidly developed with the booming tourism industry. In order to improve customers' revisit intentions, catering for the needs of customers has become the main business direction for B&B owners. T...

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Bibliographic Details
Main Authors: KU,JUNG-LIN, 古容琳
Other Authors: SHIH,MENG-LONG
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/90545109736381889148