Multi-media and Multi-channel the integration of retail marketing model Synergy or Cannibalization
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 101 === In recent years, in a competitive market, retail marketing using practices with innovative in order to achieve sustainable development goals. In common, corporate using communication and promotion services by multi-media marketing as marketing strategies, in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58dgzy |