The Study of Risk-Taking Behavior on Group and Non-group:Application of Prospect Theory

碩士 === 國立臺中科技大學 === 財務金融系碩士班 === 101 === Several studies has shown that the paradox of risk-return can be explained by the Kahneman and Tversky’s (1979) prospect theory. The main purpose of this paper is to study risk-taking behavior with prospect theory for group and non-group business. This study...

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Bibliographic Details
Main Authors: Meng Yun Hsu, 徐孟筠
Other Authors: 邱臙珍
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/6p5s8s