A Research of the Service Innovation on Consumers’ Purchase Motivation and Satisfaction —A study Yahoo! Kimo Shopping Mall
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === Since the popularization of the Internet, net consumption has step into our life in the new era. Online shopping as a virtual store grow as another sales channel for the market. According to Institute for Information Industry (2010) statistics, the ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dpcb95 |