Study on Marketing Channel Structure Design – The Case Study of 3C Peripheral Product

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 101 === The booming of 3C products brings up a lot of business opportunities to 3C peripheral products firms. In addition, due to fast development of retail channels, intermediaries of 3C peripheral products play an important role in decision-making of channel sele...

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Bibliographic Details
Main Authors: Wang, Ching-Hung, 王景弘
Other Authors: Lin, Ting-Ling
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/68954537655511455172