The Impact of Consumption Value of Virtual Items and Sunk Cost on Purchase Intention
碩士 === 國立臺北大學 === 資訊管理研究所 === 101 === The Internet has become an integral part of activities of our daily livings, and is used for doing lots of things, playing online games is a part of them. Selling virtual items has become one of the important sources of revenue for online game operators. To incr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21389007029832306270 |