A Study on the Interactions between Brand Image and Customer Purchase Intention via Perceived Value：The Case of Fast Fashion Apparel Industry
碩士 === 國立臺北大學 === 國際企業研究所 === 101 === In the past, brand image is an important view to influence customer marking purchase decisions. However, due to the media developed and common use of internet, people can quickly receive fashion trend information and share their buying experiences or opinio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77091569718003377340 |