The Effects of Message Richness and ELM on Message Response – A Case Study of Facebook Fan Page
碩士 === 國立臺北大學 === 企業管理學系 === 101 === In recent years, the relationship between people has rapidly restructuring by social networking sites. Take Facebook for example, the most popular social networking site of the world today. Social economic benefit brought by the trend of people joining fan sites...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34672995948792329112 |