An Investigation of Service Innovation Behavior

碩士 === 國立臺北大學 === 企業管理學系 === 101 === Facing the variety types of service, the employees' service innovation ability is the basis of keeping the competitive advantage of an enterprise. Service innovation behavior has become an important issue in the field of marketing. In the beginning of this r...

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Bibliographic Details
Main Authors: Wei-En Chen, 陳偉恩
Other Authors: Hsien-Tung Tsai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/43803434345232457758