The Antecedents and Consequences of Brand Perception Mapping: An Integration of SCM and BIAF
碩士 === 國立臺北大學 === 企業管理學系 === 101 === It is a popular topic from brand perception to purchasing behavior which is explored in field of marketing. Because of the brand anthropomorphism issues have been attended by scholars recently. we substitute brand for people in the object of social perception the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39987916282570476958 |