Customer Relationship Investment, Ethical Sales Behavior and Relationship Performance-A Case Study of the Banking Industry in Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 101 === It is critical to retain customer relationship between banks and their clients facing the fierce competition today. Thus, banks try their best to keep beneficial and long-term relationship with their target customers through well performed relationship invest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9tqb92 |