A study for Consumer Ethnocentrism, Country of Origin and Electronic Word-of-Mouth on Foreign Brand Smart Phone Purchasing Intention- An Example of Samsung
碩士 === 國立臺北大學 === 企業管理學系 === 101 === During the first quarter of 2012, Samsung officially surpassed hTC as the new leader of the smartphone market share in Taiwan. This marked as an important change in consumer purchasing behavior since Taiwanese people traditionally showed very strong preference fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23znan |