CHANNEL’S PRODUCT SWITCHING STRATEGY —FRAGMENTED AND SHIFTABLE BRAND EQUITY
碩士 === 國立臺北大學 === 企業管理學系 === 101 === Brand is a synthesis of product name and signal, by which we can identify the value difference of products or services provided by different firms. Actually, brand equity is the core value of a brand. The case study focus on C company which is a chain store of re...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2axs7 |