The Impact of Country Brand on Consumers’ Product Evaluation and Behavior of Consumption–A Case Study of the Electrical Fan Market in Mexico
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 101 === In accordance with the World Bank in 2011, Mexico’s total territory is almost 2 million km2, making it the world’s 14th largest country by total area. In Latin America, Mexico has the second largest economy, ranking just behind Brazil. In the world, Mexico has...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/znm88f |