A Study on the Co-opetition Modes of the Sports Channels in Digital Revolution-Videoland and ELTA

• Main Authors: Lee, Cheng-Hsun, 李政勳
• Other Authors: Lin, Po-Hsiu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/78579528074698442293

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === This research is based on Value Net raised by Brandenburger and Nalebuff (1996) in the book of “Co-opetition”. The two sports channels are put on the center of Value Net to achieve three purposes in this research. 1. To discuss the coopetition Modes of two sports channels since commence. 2. To debate the impacts digital revolution will bring to two sports channels. 3. Deliberate the possible “new value” under two sports channels’ coopetition Modes in digital revolution。This research adopts documentary analysis, which mainly based on media information and electronic information, including theses and dissertations, journal, newspaper and magazine. Coding all the data obtained and put each code on the proper position on Value Net to compare, then implement editing analysis to analyze two sports channels’ coopetition modes. Value chain analysis discusses the impact digital revolution brings to the two sports channels. Based on the analysis and results of data, this research concludes that since Videoland Sports Channel secured the Broadcast right of CPBL in 1997 to compete with ERA sports channel, and recently bought HD outside broadcasting truck and High-Speed cameras for broadcast, its core values are the professional producing ability and localization. On the other hand, the core value of ELTA sports channel is it’s digital technology such as Digital Convergence, HD and 3D, but it still needs to rely on other channels for broadcasting domestic games. The competition on the broadcast right is generated between these two sports channels, but the complementary cooperation may sometimes happened as all the factors including customers and commercials in Value Net will affect the result. All the games and TV programs’ coopetition modes could vary. In digital revolution, two sports channels face the issues of the dilution of channel value, quantities demanded for programs, limited growth of commercials, and complicated back office support, and all the above mentioned issues are related to the inconsistence with regulation. Wish the amendment of regulatory could create new value to two sports channels, and further in operating steady and promoting the quality of programs.