Does Aesthetics Matter for Profitability? A Study of the Relationship Between Aesthetics and Performance for Airlines
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === Extant researches have generally addressed on the customer satisfaction issues from the service quality, neglecting aesthetics as a key factor in airline performance. Aesthetics has become the new criterion for competition since aviation industry now is f...
Main Authors: | Sih-Wun Chen, 陳思雯 |
---|---|
Other Authors: | Chin-Yi Fang |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/33883325699568275510 |
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