Does Aesthetics Matter for Profitability? A Study of the Relationship Between Aesthetics and Performance for Airlines
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === Extant researches have generally addressed on the customer satisfaction issues from the service quality, neglecting aesthetics as a key factor in airline performance. Aesthetics has become the new criterion for competition since aviation industry now is f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33883325699568275510 |