Cross Cultural Analysis of Chinese and Japanese Television Advertisements and its Pedagogical Application
碩士 === 國立臺灣師範大學 === 華語文教學系 === 101 === Based on a cross-cultural point of view, this study compares television advertisements in Chinese and Japanese, both of which are featured collectivism and high-context culture in the oriential cultural background. Research on collectivism and individualism, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48838810101272828032 |