A Case Study of “National Trust to Conserve Taiwanese White Dolphins’ Habitat ”Action by Social Marketing Theory
碩士 === 國立臺灣師範大學 === 環境教育研究所 === 101 === The purpose of this study was to explore the strategy of “National Trust to conserve Taiwanese White Dolphins’ Habitat” campaign by Social Marketing Theory. This campaign was one of anti-Kuokuang petrochemical factory movement. Activists representing seven env...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5nvu2s |